It’s easy to start thinking of holiday social media posts as just fluff posts instead of a valuable part of your social media marketing strategy. The reality is, however, that holiday social media posts are important. In fact, they may be some of the most valuable social media posts that a business can make.
But why are holiday posts so crucial and how can a company make the most of holiday social media posts?
Why Are Holiday Social Media Posts Important?
The holidays are a time when people buy things. They buy food for Thanksgiving dinners. They buy Christmas and Hanukkah gifts for each other. They buy holiday decorations. Social media posts are a great way to take advantage of this buying spree. Companies can use social media posts to draw customers’ attention to holiday sales and promotions.
The holidays are also a time for the spirit of giving. It’s a time for people to share causes that are close to their hearts. There are seasonal charities and other causes that companies can choose to showcase with their holiday social media posts. These types of social media posts help to showcase your company’s brand.
How Do Holiday Social Media Posts Increase Follower Count?
Holiday social media posts are a good opportunity to share your brand with your audience. Choosing charitable causes that align with your company’s brand can help attract like-minded social media users to your audience. Holiday-themed contests or giveaways are also a good way to gain new followers during the holiday season.
How Do Holiday Social Media Posts Boost Sales?
Holiday social media posts don’t necessarily boost sales on their own. Some encourage customers to donate to a charitable cause that your company also supports. This is more of a brand-building exercise that may have an impact on sales down the road but may not have an immediate effect.
Holiday social media posts do help to boost sales when they are used to promote holiday sales that your company is already running. If you are offering Black Friday sales, for example, your holiday posts can showcase the discounts, which will draw in customers wanting to take advantage of them.
Which Holidays Are the Most Important?
Many people think of the November and December holiday season as the most important. While this holiday season is the longest, at least in the United States, thanks to Thanksgiving, Christmas, Hanukkah, New Year’s, and more all within a few months of each other. However, there are holidays throughout the entire year that a company can leverage. There’s the Fourth of July, Easter, Mother’s Day, Father’s Day, Valentine’s Day, Halloween, and many more. That’s a lot of holiday social media posting opportunities. There are even non-official holidays, like National Bagel Day, which is on January 15.
Companies can choose the holidays that matter the most to their audience and that can help to build their brand. National Bagel Day may be most suited to a business selling pastries, but there is a myriad of other holidays that can be used to showcase relevant products, services, sales, and charitable causes.