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What Are the Best Types of Holiday Social Media Posts?

What Are the Best Types of Holiday Social Media Posts?

With the holiday season rapidly approaching, you should already have your holiday social media strategy in the works if not already ongoing. Holidays social media posts are an important part of any social media marketing strategy and should be planned out weeks in...

Why Holiday Social Media Posts Are Crucial for Business Marketing

Why Holiday Social Media Posts Are Crucial for Business Marketing

It’s easy to start thinking of holiday social media posts as just fluff posts instead of a valuable part of your social media marketing strategy. The reality is, however, that holiday social media posts are important. In fact, they may be some of the most valuable...

How Can Businesses Establish Trust on Social Media?

How Can Businesses Establish Trust on Social Media?

Trust is a major factor in consumers’ shopping habits. PwC published a Consumer Insights Survey that found 35% of their respondents reporting that trusting a brand was one of their top reasons for shopping where they did. 14% of those ranked trust as the second-most...

Mistakes Businesses Make with Social Media Content

Mistakes Businesses Make with Social Media Content

Social media is an essential part of any business’s marketing strategy. It’s a free place to post content that draws attention to your business and brand and gives you a close link to potential customers. However, not all social media content is created equal. Some...

Augmented Reality and the Future of Social Media

Augmented Reality and the Future of Social Media

Augmented reality has become increasingly common in social media. You may have seen it before on mobile devices in the form of filters, different lenses, and special effects. Augmented reality was first introduced to social media by Snapchat, but now Instagram,...

How Can I Use TikTok for Business Marketing?

How Can I Use TikTok for Business Marketing?

TikTok is a relatively new social media platform. Facebook has been around since 2004 and Twitter since 2006. But TikTok was only released worldwide in 2018. But what exactly is TikTok and why is it so popular? via GIPHY What Is TikTok? TikTok is a video-sharing...

How Brand Awareness on Social Media Helps to Increase Sales

How Brand Awareness on Social Media Helps to Increase Sales

Brand awareness, or the familiarity that your customers have with both your business and your products or services, is incredibly important to your sales. If people don’t know about your business, they won’t be able to buy from you, so increasing your brand awareness...

Social Media and the End of the Pandemic

Social Media and the End of the Pandemic

Now that COVID-19 vaccines are getting rolled out across the US as well as the rest of the world, the end of the pandemic is finally in sight. We might soon be able to go back to normal. But what will normal look like after the pandemic is over? The coronavirus...

Social Media Marketing Mistakes to Avoid

Social Media Marketing Mistakes to Avoid

Social media is now a major part of any business’s marketing strategy. It’s important because millions of people across the globe use social media on a daily basis. These millions of people use social media to keep in touch with each other, but they also shop, look...

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