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Content for Short Attention Spans

Content for Short Attention Spans

A relatively recent feature of social media is ephemeral content. Ephemeral content is any content that’s available only for a brief time before it disappears. Think Snapchat, Instagram Stories, and Facebook Stories. Ephemeral content disappears within a certain...
Social Media in 2020

Social Media in 2020

Now that it’s the new year (and a new decade!), it’s time to see what trends 2020 will bring. Social media usage has been growing and is only set to continue to increase, so it’s essential for companies to know how to take advantage of it. People aren’t just using...
Social Media, a History

Social Media, a History

Social media is so prevalent that it’s a rare Internet-user that doesn’t spend some time every day on at least one social media platform. For many, social media is how they keep in touch with friends and family. For others, it’s how they stay caught up on the news....
Where Are They Now?

Where Are They Now?

What Makes Once-Great Social Media Platforms Die? Social media has been around for so long and has played such a huge role in most people’s lives that we can’t imagine a time without it. People spend hours every week on Facebook, Twitter, Instagram, and MySpace....