Why Your Social Media Strategy Should Include Live Streams
Live-streaming is one of the most popular types of social media content. Many of the major social media platforms, including both Facebook and Instagram, offer live-stream features. Live-streams actually get more views than other types of content, making them an...
What’s New for Social Media in 2021?
The new year is upon us and for many, it isn’t a moment too soon. 2020 was a difficult year for both individuals and businesses because of the COVID-19 pandemic. Because of the coronavirus, many are looking forward to 2021 as a fresh start and a sign of hopefully...
How to Create a Holiday Strategy for Social Media Marketing
With Thanksgiving upon us and Christmas and Hanukkah right around the corner, the holiday season is officially here. The holidays are a great marketing opportunity, as customers are looking to purchase goods and services either as gifts or to prepare for the upcoming...
The Dark Side of Social Media
Much like the Force, social media has a dark side. The stated purpose of many social media sites, such as Facebook, Twitter, and more is to bring people together and create a community. Facebook’s mission statement says that it wants “to give people the power to build...
How Social Media Has Changed Marketing
In the past, marketing was all about advertising, business cards, and traveling to conferences. The costs of these could add up quickly, making it difficult for new or small businesses to market to their target audiences. While traditional methods of marketing have...
Are Paid Social Media Ads Worth the Money?
Social media posting is an essential part of marketing. Not only do social media platforms offer businesses a way to share new content and new products with their customers, but they also offer a place for companies to engage with their audience. Many social media...
The Best Social Media Platforms for Business
It seems like there are hundreds of social media platforms out there. Each week there’s a new one gaining popularity. But you can only focus on so many social media platforms for your business. Which ones should you choose? It’s not just a matter of which social media...
What Types of Social Media Posts Should You Create for COVID-19?
The COVID-19 pandemic has had a huge impact on both businesses and people. People have been working from home and social distancing and have turned to the Internet both for work and for keeping in touch with family and friends. Social media has been a lifeline for...
How Should COVID-19 Affect Your Social Media Strategy?
The coronavirus pandemic has changed everything for many businesses in 2020. Many businesses have temporarily shut down or have shifted to remote work. While everyone is staying home and practicing social distancing, social media is a great way to keep in touch with...
How Has COVID-19 Changed Social Media?
The coronavirus pandemic has seen unprecedented numbers of people working from home. People all over the world are self-quarantining at home and practicing social distancing in order to slow the spread of the disease. Humans are social creatures, however. Even though...
