We like to think of social channels in terms of their “health.” Posting more frequently isn’t always better for your channel’s health. Before deciding on a plan, take time to examine what your current levels of social engagement are and where you would like them to be.

This plan is designed for companies that are also running ad campaigns and want to aggressively grow their social channels. It’s ideal as a supplement to your larger engagement strategy and isn’t meant to stand alone, as that could turn counterproductive with certain algorithms.


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